Tone settings

Tone settings control how the agent sounds in the widget: you choose a voice preset—Friendly, Professional, Direct, or Warm (the same labels as on Agent → Tone)—and you set sales intensity (Auto, Light, Moderate, or Pushy). You can override the default welcome line with your own short greeting, and you can add Custom instructions(up to four thousand characters) with brand or policy lines. They are merged with Converd's built-in playbook and take priority when something conflicts (except safety and factual honesty).

Visitors decide in seconds whether a chat feels trustworthy. Matching vocabulary and pacing to your positioning—whether you are enterprise-formal or product-led and casual—keeps answers aligned with your site copy instead of a generic assistant voice.

Welcome and intensity settings also steer how proactively the agent suggests next steps (such as booking or trying the product), without you hard-coding every branch in the UI.

Pick the preset closest to your marketing voice, then refine with custom instructions: spell out words to avoid, how to handle competitors, and what a “good” answer contains on your site.

Write a welcome line that sounds like something your team would say in chat, not a banner ad. Preview how it reads next to your branding before rolling it out, and tighten custom instructions when you see repeated misunderstandings in real conversations.